United Aviation Solutions (UTD) is a small business I’ve been developing and executing the marketing and sales operations. The core business of UTD is the commercial aircraft spares aftermarket. This means UTD acquires inventory and bring it to the market for Airlines, Repair shops, and other aftermarket sales organizations.
Through the capablities offered by Mailchimp to reach our list of buyers with optimized emails for both desktop and mobile environments and supported on Linkedin with great results. We were able to generate an average of 26.2% open rates and a click rate of about 4%.
United Aviation Solutions (UTD) is a small business I’ve been developing and executing the marketing and sales operations. The core business of UTD is the commercial aircraft spares aftermarket. This means UTD acquires inventory and bring it to the market for Airlines, Repair shops, and other aftermarket sales organizations.
Through the capablities offered by Mailchimp to reach our list of buyers with optimized emails for both desktop and mobile environments and supported on Linkedin with great results. We were able to generate an average of 26.2% open rates and a click rate of about 4%.
This week I found a need to develop a formal project brief. The summer is coming to an end (or has it already ended :-o) and there are various projects floating around that need to be coralled before its too late. These projects are for clients, for professional development, and even for outside of design and marketing (I gotta complete the kitchen redesign dammit!). I’m not going to bore you with the purpose of a brief other than to say its another tool to ensure you get the best results for your efforts towards achieving a goal.
I started this week looking for a simple form to download, fill it out, and get to work on the project, easy as 1-2-3, no not for Ijan. Instead it turned into its own project, a project without a helpful brief document to guide me! The discovery process was enlightening, a little frustrating as it wasn’t how I intended to spend my week. In the end the irony was kind of hilarious and with a pdf completed it a sense of satisfaction.
I guess deep down I just wanted something to do and why not work out designing and building a form to organize what I hope will be a very productive autumn. Sometimes you have to grow the food you want to cook. Please feel free to download the collected file here, which includes an Indesign file, fonts and an interactive PDF. You can download just the PDF version here.
This email campaign was developed from XD to Adobe Exchange Manager (AEM) utilizing the strengths of both platforms to deliver an engaging experience for recipient.
While working with Horizon Therapeutics from January 2022 through December 2023 I developed several Tepezza campaigns for both Adobe Experience Manager and Veeva Systems.
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UTD provides aviation services and spare parts. It is in development of a complex strategy that when implemented will have a major impact in connecting the African and US aviation markets. There is a constant exchange of ideas through regular discussion of the past, present, and future direction of Africa’s aviation industry. Recently we produced one of these discussions as content for distrubtion.
Droga 5 is a global titan in advertising, and I was glad to be apart of the team that launched them. Primarily servicing the Tracfone and Net 10 Brands with packaging, POS/POP, instore signage, event marketing materials, and static banners. The relationship of creative and production was literally side by side as we repurposed creative into an enormous volume print mechanicals ready for print.
Spotco got its start as the AOR for most major Broadway Theater productions and New York cultural institutions like the Guggenheim. In this loose creative environment one must collaborate with fellow creatives to arrive at a final design of keyart. The Production Designer then follows this keyart to execute all web and print materials.
I was recently in the kitchen preparing some food for a bbq and listened to a podcast about merit. Certification is a verfication of merit. Its an idea that traces back through history to Aristotle and Confucious. I’ve been having a long battle with mostly older folks about the importance of education or a college degree. My argument that it is not nearly as valuable as it is sold for stands. The underlying purpose of acquiring a Bacherlors or Masters has been made clearer as it supports the right of anyone to be judged on their merits. We are entering a world in which the question of recently qualified certification is as relevant as recognzied degrees.
What plaforms should a graphic designer or email developer be certified with? This was a question that until recently had no clear beneficial answer. Now the complexities of the platforms insist that to be a qualified professional means investing time and sometimes money in passing a certification exam. I’m familiar with many platforms like Salesforce, Eloqua, Veeva, Mailchimp, Campaign Monitor, and Adobe Experience, with total confidence I can meet the expecatations of any client using these platforms. I am however not certified in all of these platforms which is a risk most in the job market does not seem to be willing to take. There are so many different marketing tools being used it would be a waste of time to pursue certificatoin in all of them, but to be a professional now you should be certified independently to be confirm your skills for you and for a potential customer/employer.
I’m happy to have added some certifications to my CV. Constant updating and verifying skills and knowledge is the only way to make it in a world that based on merit. I have spent most of my career letting my resume and portfolio speak for me to convey my capabilities to those that are interested. What I’ve learned is the game has become more competitive and doors aren’t going to open based off of experience. Developing skills over time isn’t necessarily a given anymore to ensure someone has the required expertise. I’ve added Salesforce and Veeva to my capabilities list with my Veeva Email Certification. I’ve also recently added my Mailchimp certification despite having almost 10 years of experience on the platform. I’m going to add another level of Mailchimp to be certified in their CRM and move towards foundational certification in Hubspot by the September 2021. Currently I’m 60% through my initial Adobe Campaign Standard certification for the Adobe Experience platform.
I’m a long time user of the Mailchimp email and marketing platform. Its user-friendly interface and customization options attracted me from the beginning. Since I started using the platform in 2013 it has grown into a powerful marketing tool for small and medium size companies. Mailchimp presents complex concepts in an empowering and engaging UX that enables a small business to really leverage the platforms capacity to organize, personalize, and optimize its marketing potential. I have collected the Mailchimp Foundations Certification and will be focusing on the Email Marketing and Automations certifications next.
This email campaign was developed from XD to Adobe Exchange Manager (AEM) utilizing the strengths of both platforms to deliver an engaging experience for recipient.
While working with Horizon Therapeutics from January 2022 through December 2023 I developed several Tepezza campaigns for both Adobe Experience Manager and Veeva Systems.
Click where you want to insert the section break.
On the Page Layout tab, click on Breaks, and then under Section Breaks, click Next Page. This will insert the section break, and text following the section break will begin on a new page.
Link to previous is available when you have more than one like section.
In the first header of each new section, deselect Link to Previous. If Link to Previous is dimmed, check to make sure a section break was created.
Type a new header or footer for this section. Now unlinked, it functions independently of the previous ones.
UTD provides aviation services and spare parts. It is in development of a complex strategy that when implemented will have a major impact in connecting the African and US aviation markets. There is a constant exchange of ideas through regular discussion of the past, present, and future direction of Africa’s aviation industry. Recently we produced one of these discussions as content for distrubtion.
Droga 5 is a global titan in advertising, and I was glad to be apart of the team that launched them. Primarily servicing the Tracfone and Net 10 Brands with packaging, POS/POP, instore signage, event marketing materials, and static banners. The relationship of creative and production was literally side by side as we repurposed creative into an enormous volume print mechanicals ready for print.
Spotco got its start as the AOR for most major Broadway Theater productions and New York cultural institutions like the Guggenheim. In this loose creative environment one must collaborate with fellow creatives to arrive at a final design of keyart. The Production Designer then follows this keyart to execute all web and print materials.
I have a banana tree in my garden that is producing so many bananas I had to master my banana bread production. This lead to me needing to expand past my block and reach a bigger customer base. This tree won’t stop dropping bananas! If I can only find a way to reach more people to take these bananas off my hands!
Hello, I’m a marketer and I’m here to help. Tell me about your banana tree. Was it there when you arrived at the garden? Did you know how to garden before you had the garden? Are you actually a baker? Had you done any baking before you began your banana project? What would you say to growing a second banana tree?
As a marketer I would ask: can we find your core goal to manage your banana bread ambitions and can we find points along the way to know we’re heading towards that goal? The core goal is the driving message of marketing and the points along the way are the indicators that the message is being engaged with and at best appreciated. Communicating the message clearly and building a clear understanding of the message are the main tasks of a marketer. These steps are the path taken to find an expanded audience for your contribution to the world.
The marketed elements are then tracked to evaluate the performance after its released to the public or to the targeted audience. A report is created with an assesment of what was developed, how long it took to develop each, what was expected of the piece, what the piece actually did (in the form of leads and engagement figures). At this point an indicator needs to be assessed or a goal was converted and possibly a hand-off to the client or next phase of the business is to take place. Marketing is slow, the process requires an annual commitment with a quarterly review to ensure both parties are familiar with the status quo and to conclude what the direction towards the next quarter should be. The Return On Investment (ROI) is not in how much banana breads did the email campaign sell (otherwise it would be sales and not marketing) but to market for comprehensive growth in sales.
This marketer’s skillset involves technical capabilities and creative direction in to provide digital marketing, copywriting, and visual communication services. The creation of copy, artwork, and development of digital assets is an expertise that requires investment and time which is where my services come in as a sort of one-man-gang. After being briefed on marketer refines a concept to emphasize its strengths in words and images. This leads to producing assets and deliverables in the form of word or ppt documents, development for webpages or entire websites, email and social media marketing as branded artwork and copywriting.
Let’s have some banana bread and talk this over.
This email campaign was developed from XD to Adobe Exchange Manager (AEM) utilizing the strengths of both platforms to deliver an engaging experience for recipient.
While working with Horizon Therapeutics from January 2022 through December 2023 I developed several Tepezza campaigns for both Adobe Experience Manager and Veeva Systems.
Click where you want to insert the section break.
On the Page Layout tab, click on Breaks, and then under Section Breaks, click Next Page. This will insert the section break, and text following the section break will begin on a new page.
Link to previous is available when you have more than one like section.
In the first header of each new section, deselect Link to Previous. If Link to Previous is dimmed, check to make sure a section break was created.
Type a new header or footer for this section. Now unlinked, it functions independently of the previous ones.
UTD provides aviation services and spare parts. It is in development of a complex strategy that when implemented will have a major impact in connecting the African and US aviation markets. There is a constant exchange of ideas through regular discussion of the past, present, and future direction of Africa’s aviation industry. Recently we produced one of these discussions as content for distrubtion.
Droga 5 is a global titan in advertising, and I was glad to be apart of the team that launched them. Primarily servicing the Tracfone and Net 10 Brands with packaging, POS/POP, instore signage, event marketing materials, and static banners. The relationship of creative and production was literally side by side as we repurposed creative into an enormous volume print mechanicals ready for print.
Spotco got its start as the AOR for most major Broadway Theater productions and New York cultural institutions like the Guggenheim. In this loose creative environment one must collaborate with fellow creatives to arrive at a final design of keyart. The Production Designer then follows this keyart to execute all web and print materials.
Graphic Design
& Email Marketing
US: +1 321 754 9084
DE: +4917659730552
E: ijan.hilaire@gmail.com
I’m a graphic designer with an expanded set of abilities that focuses on Email Marketing. I have always been a team player that looks for the best ways to make the project, the team and myself better. I am experienced and competent in a variety of disciplines ranging from print and digital design/production to email and social media marketing. I have gravitated to CRM and Email Marketing, because of the variety of opportunities this path offers.
This email campaign was developed from XD to Adobe Exchange Manager (AEM) utilizing the strengths of both platforms to deliver an engaging experience for recipient.
While working with Horizon Therapeutics from January 2022 through December 2023 I developed several Tepezza campaigns for both Adobe Experience Manager and Veeva Systems.
Click where you want to insert the section break.
On the Page Layout tab, click on Breaks, and then under Section Breaks, click Next Page. This will insert the section break, and text following the section break will begin on a new page.
Link to previous is available when you have more than one like section.
In the first header of each new section, deselect Link to Previous. If Link to Previous is dimmed, check to make sure a section break was created.
Type a new header or footer for this section. Now unlinked, it functions independently of the previous ones.
UTD provides aviation services and spare parts. It is in development of a complex strategy that when implemented will have a major impact in connecting the African and US aviation markets. There is a constant exchange of ideas through regular discussion of the past, present, and future direction of Africa’s aviation industry. Recently we produced one of these discussions as content for distrubtion.
Droga 5 is a global titan in advertising, and I was glad to be apart of the team that launched them. Primarily servicing the Tracfone and Net 10 Brands with packaging, POS/POP, instore signage, event marketing materials, and static banners. The relationship of creative and production was literally side by side as we repurposed creative into an enormous volume print mechanicals ready for print.
Spotco got its start as the AOR for most major Broadway Theater productions and New York cultural institutions like the Guggenheim. In this loose creative environment one must collaborate with fellow creatives to arrive at a final design of keyart. The Production Designer then follows this keyart to execute all web and print materials.
