Portfolio

We Are Alexander – Email (Stelara)

We Are Alexander

Client: Novo Nordisk

Brand: NovoMedlink

Medium: Adobe Experience Manager

Execution: XD to Responsive HTML Email​​

This email campaign was developed from XD to Adobe Exchange Manager (AEM) utilizing the strengths of both platforms to deliver an engaging experience for recipient.

This email showed how Adobe XD can be leveraged to design an email with pixel perfect measurements. AEM provides a library of pre-built email components you can drag and drop onto your canvas. This includes elements like text blocks, images, buttons, and social media icons.

NovoMedlink is an online program designed specifically for healthcare professionals by Novo Nordisk, a pharmaceutical company specializing in diabetes care

Horizon Therapeutics (Amgen) – Email [Tepezza]

Horizon Therapeutics (Amgen)

Client: Amgen (Horizon Therapeutics)

Brand: Tepezza

Medium: Adobe Experience Manager

Execution: XD To Responsive HTML Email​​

While working with Horizon Therapeutics from January 2022 through December 2023 I developed several Tepezza campaigns for both Adobe Experience Manager and Veeva Systems.

Tepezza is a treatment for Thyroid Eye Disease with symptoms like: Red eyes, Bulging eyes, Itchy eyes, Watery eyes, and Double Vision.

As with most pharma email marketing we targeted our outreach to healthcare professionals and patients, keeping them informed about new medications and treatment options and other valued information.  

Client:
Johnson & Johnson

Brand:
Stelara

Medium:
3rd Party Email Service

Execution:
PSD To Responsive HTML Email​​

Since the pandemic email has been blossomed due to its potency with a captive audience and the feedback each engagement delivers.

These hand coded samples of Stelara emails are developed directly from a PSD and follow a brief requiring a tasteful communication of medicinal
information through email.

Droga 5

Droga 5

Droga 5 Packaging, Print, and Digital Production

Client: Tracfone

Brand: Tracfone/Net10

Medium: Print and Digtial

Execution: Production Design to Print Mechanicals 

Droga 5 is a global titan in advertising, and I was glad to be apart of the team that launched them. Primarily servicing the Tracfone and Net 10 Brands with packaging, POS/POP, instore signage, event marketing materials, and static banners. The relationship of creative and production was literally side by side as we repurposed creative into an enormous volume print mechanicals ready for print.

Droga 5 - Tracfone

Spotco

Spotco

Spotco Broadway and Cultural Advertising

Brand: Spotco

Medium: Print Advertisement

Execution: Layout to Mechanical

Spotco got its start as the AOR for most major Broadway Theater productions and New York cultural institutions like the Guggenheim. In this loose creative environment one must collaborate with fellow creatives to arrive at a final design of keyart. The Production Designer then follows this keyart to execute all web and print materials.
La Cage Aux Folles 300x250 Static Banner
La Cage Aux Folles, West Side Story

We Are Alexander – HTML5 Banners (Xarelto)

We Are Alexander

WAA Pharma HTML5 Banner Develoment

Client: Johnson & Johnson

Brand: Xalreto

Medium: Animated HTML 5 Banners

Execution: PSD to HTML

Capturing the attention of the audience is one of the things that makes our profession so interesting. These animated banners are built using Greensox Javascript toolset enabling a very fine level of control in the way these banners of different sizes are developed and animated.

Designing these 4 banners first in Photoshop and coding them into an HTML5 banner ensured the layout matched the brief and the development matched the layout.

Client: Johnson & Johnson

Brand: Xalreto

Medium: Animated HTML 5 Banners

Execution: PSD to HTML

Capturing the attention of the audience is one of the things that makes our profession so interesting. These animated banners are built using Greensox Javascript toolset enabling a very fine level of control in the way these banners of different sizes are developed and animated.

Designing these 4 banners first in Photoshop and coding them into an HTML5 banner ensured the layout matched the brief and the development matched the layout.

UTD Aviation Solutions

UTD Aviation Solutions

UTD Creative and Marketing Strategy

Brand: UTD Aviation Solutions

Medium: Web, Social Media, Email

Execution: Email & Social Media Marketing Campaign

United Aviation Solutions (UTD) is a small business I’ve been developing and executing the marketing and sales operations. The core business of UTD is the commercial aircraft spares aftermarket. This means UTD acquires inventory and bring it to the market for Airlines, Repair shops, and other aftermarket sales organizations.

Through the capablities offered by Mailchimp to reach our list of buyers with optimized emails for both desktop and mobile environments and supported on Linkedin with great results. We were able to generate an average of 26.2% open rates and a click rate of about 4%.

Brand: UTD Aviation Solutions

Medium: Web, Social Media, Email

Execution: Email & Social Media Marketing Campaign

United Aviation Solutions (UTD) is a small business I’ve been developing and executing the marketing and sales operations. The core business of UTD is the commercial aircraft spares aftermarket. This means UTD acquires inventory and bring it to the market for Airlines, Repair shops, and other aftermarket sales organizations.

Through the capablities offered by Mailchimp to reach our list of buyers with optimized emails for both desktop and mobile environments and supported on Linkedin with great results. We were able to generate an average of 26.2% open rates and a click rate of about 4%.